AmorePacific’s beauty brand HERA has renewed its model contract with BLACKPINK’s Jennie, as announced on April 1st. This strategic move aims to capitalize on Jennie’s global popularity and influence to drive further growth in the competitive beauty market.
Since early 2019, HERA and Jennie have collaborated, marking six years of successful promotional campaigns and effective brand representation. The renewal underscores HERA’s confidence in Jennie’s ability to resonate with a diverse global audience and convey the brand’s values effectively.
HERA renews its contract with Jennie, leveraging her global beauty influence.
Key products endorsed by Jennie include the popular black cushion foundation, surpassing 100 million in sales, and the silky stay custom matches foundation with 125 colour shades. Additionally, the sensual nude balm & gloss products are acclaimed for their clear colours and natural volume, poised to capture beauty enthusiasts worldwide.
Jennie’s presence in music, fashion, and entertainment aligns seamlessly with HERA’s global business strategy. Her participation in HERA’s Seoul star brand campaign, launched in September last year, solidifies her as a pivotal figure in HERA’s promotional efforts.
An official from HERA expressed confidence in Jennie’s ability to embody the brand’s values and connect authentically with consumers. The decision to extend the partnership reflects HERA’s commitment to excellence and Jennie’s enthusiasm for continuing her collaboration with the esteemed beauty brand.
Jennie’s partnership with HERA spans successful campaigns and product endorsements.
As HERA aims for greater global prominence, Jennie’s ongoing endorsement signifies the brand’s dedication to innovation, quality, and customer satisfaction. With Jennie’s international influence, her partnership with HERA is set to achieve significant milestones in the dynamic beauty industry
