Former President Donald Trump made his TikTok debut, launching an official account amidst the platform’s potential ban in the U.S. Trump Media, his social media company, faced financial decline following his conviction.
Trump’s move to TikTok comes after he launched Truth Social as an alternative platform. Despite concerns about TikTok’s security, both Trump and President Joe Biden joined the platform.
Trump’s initial post garnered significant attention, receiving 1.5 million likes within 10 hours. The timing of his TikTok debut, following his conviction on 34 felony counts, raised eyebrows.
Trump Media, the parent company of Truth Social, saw a 5% drop in stock value post-conviction, with shares priced at $49. Trump’s 65% stake in the company suggests personal investment in its success.
Trump’s delayed TikTok presence contrasts with Biden’s earlier campaign launch on the platform. Despite their reservations about TikTok’s security, both candidates embraced its reach.
Trump’s spokesperson emphasized the importance of reaching young voters, hinting at a strategy to counter Biden’s advantage on the platform.
The political significance of both candidates engaging with TikTok underscores the platform’s influence in modern campaigning, despite lingering security concerns.