The Korea Music Content Association (KMCA) has introduced new guidelines to ensure fairness and transparency in K-pop award ceremonies. These guidelines address the influx of such events in the industry and aim to elevate the prestige of these ceremonies, protect the rights of artists and fans, and improve the culture.
The key aspects of the guidelines include:
Thorough Preparation and Management:
Award ceremonies must be reliable and dignified, ensuring proper planning and execution.
Fair and Transparent Criteria:
Clear and fair awarding criteria are essential to foster a culture that contributes to the industry’s development.
Respecting Choices and Rights:
Management companies’ and artists’ choices should be respected, with a focus on protecting participants’ rights. Preferably, ceremonies should be held domestically.
Strengthening Government Cooperation:
Collaboration with the government is important to ensure proper hosting of award ceremonies.
In addition to these guidelines, the KMCA will release a standard contract in July for artists’ award ceremony participation. This contract aims to support fair agreements between artists and management companies, protecting artists’ rights and reducing legal risks for management companies.
These measures represent a significant step towards promoting the sustainable development of the K-Pop industry by ensuring fair and transparent award ceremonies. For more detailed information, visit the official website of the Korea Music Content Association.