Meghan Markle officially launched her much-anticipated lifestyle brand, As Ever, featuring a curated selection of artisanal goods. Among the limited-edition items were a $28 wildflower honey with honeycomb, $12 herbal teas, $14 crepe mix, and $15 shortbread cookies with flower sprinkles.
The launch attracted overwhelming interest, resulting in all items selling out within an hour of going live. The swift sellout demonstrated a strong consumer demand for the Duchess of Sussex’s new venture.
High Demand Causes Overselling, Customers Refunded and Offered Free Product as Apology
Despite the initial excitement, many fans were left disappointed after completing orders only to later discover their purchases would not be fulfilled. Customers received emails explaining that, due to the intense traffic and high order volume, the website backend could not update inventory in real time. As a result, some items were oversold, and certain shoppers were notified that the limited-edition honey they ordered was no longer available.
Meghan Markle’s As Ever Sells Out Instantly, Offers Free Gift After Honey Order Glitch
To rectify the issue, As Ever issued full refunds to affected customers and offered them an additional product of their choice at no cost. The company expressed regret in its communication, acknowledging the technical limitations and pledging to improve inventory management. A promise was also made to restock the sold-out items soon. The gesture of providing a free item was generally well-received as a thoughtful move by the brand.
Meghan Markle Wins Praise with Apology, Promises Free Gift in Future Drop
Adding a personal touch, Meghan Markle included a heartfelt message in the email sent to customers. She thanked them for their support and expressed sincere regret for the overselling mishap. Markle assured fans that her team had worked diligently and felt equally disheartened by the fulfillment error. As a special gesture, she promised to send customers a gift from the next product drop without requiring them to place a new order.
Following the incident, social media lit up with reactions from customers and fans. Many praised Meghan Markle for the transparency and customer service response. Some expressed disappointment about missing out on the honey but remained supportive of the brand’s success and integrity. Others shared screenshots of the email and commented positively on the Duchess’s handling of the situation, calling it gracious and exemplary of good customer care.
