Kim Taehyung, also known as V from BTS, has defied expectations by claiming the number-one spot for male fashion influencers in 2023. This impressive feat is even more remarkable considering V’s absence from major fashion events like Fashion Week.
The revelation came from influencer marketing platform Lefty’s “2023: A Year in Data” report, released on December 7th. The report analyzed fashion trends and the influencers who shaped them throughout the year.
V secured the top position among male influencers and landed an impressive third place, boasting an Estimated Media Value (EMV) of 265. However, what truly sets him apart is his exceptional engagement rate of 20.6%, the highest on the list. This highlights V’s powerful influence over his audience, despite having a follower count on the lower end compared to other top influencers.
V’s achievement is even more groundbreaking due to his unique approach. Unlike other top influencers who rely heavily on Fashion Week appearances, V carved his path to fashion stardom through a limited number of impactful Instagram posts. These posts were made while fulfilling his role as a brand ambassador for luxury houses CELINE and CARTIER.
V’s influence extended beyond social media. He graced the covers of four prestigious fashion magazines – ELLE Korea, W Korea, Arena HOMME+ Korea, and POP Magazine. These alluring photoshoots showcased his versatility and ability to flawlessly embody different styles and concepts.
V’s reign as the #1 male fashion influencer in 2023 proves that impactful presence and genuine connection with the audience are more valuable than simply attending high-profile events. His ability to leverage social media strategically and showcase his handsome visuals has cemented his place as a true fashion icon