The first thing we do after waking up in the morning is using the washroom. But did you know that our washroom schedule helps our Government to generate revenue that is worth 10 lacks rupees? Naveen Arora is finding platforms for his toilet publicity. He is trying out something new that convenes the customers that it’s okay to paste promotions on a snazzy new toilet.
Arora installed six new “E. toilets” called Joy in Greater Noida. A Delhi neighborhood, which shows off ads of construction companies, educational institutions, and even a popular fast food joint.
Arora earns roughly 25,000 rupees or $416 a period in advertising revenues. He also expects to recover the 400,000 rupees or $6,140. He paid for the Delight in the next three years on each of his six units.
The Government is going to extend private, public ownership for the same. Delight could be a good business for our economy; However, it is a technology that could discuss the lack of amenities in public spaces and homes, which is taking a massive health and economic toll on the country. A recent government survey found that less than 31 percent of India’s 1.2 billion population has access to sanitation facilities.
Cost Of Sanitation
The World Bank-backed Water and Sanitation Program conducted a study that found out. The health-related economic impacts of inadequate sanitation in India are 1.75 trillion rupees, or $38.5 billion. Loss of productive time trying to access sanitation facilities that are shared or public toilets is 487 billion rupees, or $1 billion.
Private agencies are leery of investing in sanitation due to high maintenance costs and low returns. Simultaneously, public administrations in some cities tried to promote sanitation standards by engaging cleaning and work to private agencies. However, using private contractors did not prove much more efficient or drastically changed the appalling hygiene situation.
The Kerala-based Eram Scientific Solutions Ltd designs the Delight makers. They believe that this E.toilet is key to solving the lack of public toilets because its remote sensing and self-cleansing technology significantly reduce maintenance costs by half. Additionally, owners of these toilets, which cost within 200,000 rupees to 400,000 rupees. That generates revenue by using it as an advertising space.
That generates revenue by using it as an advertising space. During the past decade, India has seen a stream of social business or social enterprise. That has involved making products for low-income markets and launching ventures to generate employment in economically disadvantaged communities. However, increasingly, Indian entrepreneurs are thinking about lucrative businesses that also benefit society.
Ria John, the spokesperson for Eram, said that Public toilet subsistence is the main problem. Many people no longer need to do low-profile jobs like cleaning. Those who are hired are unwilling to do it. The prevailing culture across India is for fellows to micturate in the open. With public toilets being so scarce and so messy, an unbelievable number of people excrete in the open.
At the same time, women in the farmland waiting for the sanctuary of darkness to visit the fields. Females dwelling in city slums have few options but to use stinky and unsanitary toilets.
In March 2014, the Gates Foundation hosted the “Reinvent the Toilet” fair in Delhi. The following step is to make the Delight toilet a segment of the corporate group responsibility and encourage its use as an advertisement space to promote private buyers since it still seems like an odd choice to many. These toilets are hoped to secure the sanitation goals. The Government is trying to set up these toilets every 20 to 30 kilometers on the national highway.