Connect with us

Hi, what are you looking for?

The PostThe Post


BABYMONSTER Debuts with a Bang: Untact Strategy Scores Big

The new girl group BABYMONSTER is taking the K-pop world by storm but with a twist! They’ve opted for a unique “untact” debut strategy, skipping traditional music show appearances for now.

This hasn’t stopped them from achieving impressive results. Their debut song “Batter Up” racked up over 10 million streams across Spotify and YouTube in just 10 days, a record for a K-pop girl group debut!

BABYMONSTER “Batter Up” comeback concept photo.

“Batter Up” also smashed it on YouTube, becoming the most-viewed K-pop debut music video in 24 hours with 22.59 million views. As of day 10, it’s nearing a staggering 100 million views, a potential record in 15 days of debut.

BABYMONSTER’s global reach is further solidified by their Billboard debut. “Batter Up” entered the Billboard Global Chart (Excluding the U.S.) at #49 and the World Digital Song Sales Chart at #5.

This innovative approach raises questions: when will BABYMONSTER take the stage? Some see it as a “victory for YG’s marketing strategy,” proving online engagement can be a powerful launchpad. While YG hints at future live performances, fans will have to wait a bit longer to see BABYMONSTER in action.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Oscar Hoyle, who runs Blossom, a support service for LGBTQ+ Gen Z, notes that politics is unavoidable for the transgender and non-binary young adults...


As the aftermath of Storm Babet continues to unfold in England, the once-peaceful terrain has been transformed into a watery grave, threatening the lives...


The PUBG x NewJeans collaboration has hit a snag. While the collaboration aimed to bring fans of both parties closer together, some users have...


Calling all K-Pop fans! Get ready to welcome a new boy group to the scene. NV Entertainment, home to the girl group Woo!ah!, is...