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BABYMONSTER Debuts with a Bang: Untact Strategy Scores Big

The new girl group BABYMONSTER is taking the K-pop world by storm but with a twist! They’ve opted for a unique “untact” debut strategy, skipping traditional music show appearances for now.

This hasn’t stopped them from achieving impressive results. Their debut song “Batter Up” racked up over 10 million streams across Spotify and YouTube in just 10 days, a record for a K-pop girl group debut!

BABYMONSTER “Batter Up” comeback concept photo.

“Batter Up” also smashed it on YouTube, becoming the most-viewed K-pop debut music video in 24 hours with 22.59 million views. As of day 10, it’s nearing a staggering 100 million views, a potential record in 15 days of debut.

BABYMONSTER’s global reach is further solidified by their Billboard debut. “Batter Up” entered the Billboard Global Chart (Excluding the U.S.) at #49 and the World Digital Song Sales Chart at #5.

This innovative approach raises questions: when will BABYMONSTER take the stage? Some see it as a “victory for YG’s marketing strategy,” proving online engagement can be a powerful launchpad. While YG hints at future live performances, fans will have to wait a bit longer to see BABYMONSTER in action.

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