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NewJeans’ Alleged Appointment as Korean Tourism Organization Ambassadors Under Scrutiny

Various media outlets stirred speculation on July 4 KST, claiming NewJeans had been named the 2024 honorary ambassador for the Korea Tourism Organization (KTO), citing industry insiders.

In response, ADOR, NewJeans’ agency, expressed uncertainty, stating, “This is something we are unable to confirm at this time.” Similarly, KTO issued a formal statement, “We cannot confirm this news officially.”

Reports suggest NewJeans was chosen as the 2024 honorary ambassador for the Korea Tourism Organization (KTO).

Earlier this year, NewJeans garnered recognition as ambassadors for South Korea’s Incheon International Airport, highlighting their role in promoting Korean entities beyond their music careers.

The discrepancy underscores the challenges in verifying celebrity appointments and the potential implications for NewJeans’ expanding influence in national and international promotional activities.

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