On April 24, 2025, Premier Inn Middle East and Emirates Leisure Retail (ELR) took part in the 18th Emirates Physical Fitness Championship for People of Determination, held at Al Jazira Club in Abu Dhabi. The event, organized by the Emirates Autism Center, brought together children with autism from across the UAE for a special fitness event.
As part of their involvement, the team distributed 500 nutritious lunch boxes, filled with healthy baked goods, fresh fruit, and juice, to support the children and keep them energized throughout the activities.
UAE’s Commitment to Autism Awareness, Inclusion, and Community Engagement at Fitness Championship
The event was held under the patronage of H.E. Sheikh Nahyan Bin Mubarak Al Nahyan, the UAE’s Minister of Tolerance and Coexistence. It was aligned with the global Autism Awareness Campaign, aiming to increase public understanding and improve the quality of life for individuals with autism. The event also highlighted the UAE’s commitment to providing inclusive opportunities for all members of society, offering a platform to raise awareness about autism and foster community engagement.
Premier Inn Champions Inclusion and Autism Awareness at UAE Fitness Event for People of Determination
Children with autism participated in various sports and fitness activities during the championship, designed to promote physical activity, social inclusion, and a sense of community.
These activities allowed the children to engage in meaningful experiences while enhancing their physical and mental well-being. Premier Inn and ELR team members played a pivotal role in supporting the children’s participation by distributing the healthy lunch boxes, ensuring that the children had the energy and encouragement needed to take part in the event.
Premier Inn’s Commitment to Community Support and Inclusivity Through Partnership with Emirates Autism Center
Simon Leigh, Managing Director of Premier Inn Middle East, expressed the company’s pride in supporting the Emirates Autism Center and being part of such a significant event. He emphasized how the initiative reflected Premier Inn’s ongoing commitment to making a positive, lasting difference in the communities it serves. By participating in events like this, Premier Inn aims to be a “Force For Good,” focusing on fostering a positive impact through community support and inclusivity.
Premier Inn Middle East is a part of the Emirates Group and Whitbread PLC, a leading UK hospitality company. With 11 hotels across the region, Premier Inn has established a strong presence in the Middle East, with hotels in Dubai, Abu Dhabi, and Doha.
Premier Inn’s focus on delivering great customer experiences and value aligns with the brand’s overarching commitment to community and sustainability. Whitbread PLC, the parent company, operates numerous hospitality brands and emphasizes its “Force for Good” sustainability program, focusing on creating positive opportunities in the communities where it operates.
